T
BEATS / BALMAIN
ЭКСКЛЮЗИВНО В ЦУМЕ
Лицом кампании стала Кайли Дженнер: «Beats – мои любимые наушники, так что я с удовольствием присоединилась к этой кампании, музыка так много значит для меня. Я могу поставить песню и на время забыть о реальности. Думаю, многим знакомо это чувство. Не важно, что у вас происходит в жизни, когда ставишь любимую песню, сливаешься с ней воедино, это может полностью изменить твой настрой, взбодрить тебя, даже если всего на пару минут. Мне так нравится ощущение свободы, которое дарит музыка.»
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Beats Studio
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Коллекция Beats / Balmain соединяет первоклассный звук Beats и утонченный дизайн
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„
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Все, кто так или иначе следит за нашей историей знает, что в ДНК Balmain есть две простые истины: мы ценим силу и красоту, присущие разнообразию, а также считаем, что мода неотделима от музыки. Так как Beats разделяет наши ценности, дать согласие на сотрудничество было очень просто.
Оливье Рустен, Balmain
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