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Проект разработки визуальной концепции брeнда домашней пекарни
Дарья Зоценко
ДПО Коммуникационный дизайн
Куратор: Алексей Фадеев
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Знакомьтесь!
Поля и Паня Марципановы
сестры и лучшие подруги
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страстные любительницы путешествий, чаепитий и сложных углеводов
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Не справившись с неудержимой любовью к выпечке
в 1956 году на улице Пирогова сестры Марципановы открыли свою кондитерскую под названием Пом Пом.
потому что
П - это Полина, а еще это Паня
О- это Обжорство
а М - это Мир во всем Мире
с вот таким логотипом на французский манер:
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Лучше всего Поле и Пане удавались кексы и истории за чаем. Так вот решено было каждой истории приурочить по кексу, а каждому кексу придумать по истории.
На новый рецепт могут вдохновить самые простые вещи! Ну например сладкие апельсины с Капри (ну ладно из Геленджика) на лимонный кекс с апельсиновыми цукатами.
Ежевика из Булонского леса в Париже хорошо подошла бы к шоколадному кексу, похожему на мох с мокрых деревьев, среди которых они заблудились, когда поехали на выставку имрессионистов в Париж. Пусть даже ежевика никакая не булонская, а из Подмосковья, это даже лучше, потому что полезнее есть местное.
Молочно-белый, как туман в горах, кекс с малиной напомнит про швейцарские Альпы, куда девушки ездили на соревнование по большому теннису. Лучшая малина растет в Сертякино, жаль только там нет гор.
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Продукт: кекс
Задача: разработка оригинального логотипа и упаковки
Главное приимущество продукта: натуральные местные продукты, премиальные ингридиенты, низкая калорийность
Ассортиментная матрица:
- кекс с малиной
- шоколадный кекс с ежевикой
- кекс с цукатами
Цена: 450 руб
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Cо словосочетанием "пом пом" у меня возникло много ассоциаций!
во первых звуковые:
- это звук, когда повар бьет ладонь о ладонь, сбивая с них муку
- наверное с таким звуком стреляет жиром углеводная пушка
- так бабушка бьет внука по попе
- так пыхтит дрожжевое тесто перед отправкой в печь
Потом были ассоциации лингвистические. Игра слов:
Pomme - по фанцузски яблоко
pom - по английски гранат
вышел даже симпатичный логотип,
но на пекарню все еще было не похоже
В итоге родилась идея, а точнее родились две секретного возраста дамы, аббрeвиатуры из имен которых и стали названием пекарни, а их истории - основой легенды бренда
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Знакомьтесь!
Поля и Паня Марципановы
сестры и лучшие подруги
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Знакомьтесь!
Поля и Паня Марципановы
сестры и лучшие подруги
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страстные любительницы путешествий, чаепитий и сложных углеводов
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Знакомьтесь!
Поля и Паня Марципановы
сестры и лучшие подруги
Знакомьтесь!
Поля и Паня Марципановы
сестры и лучшие подруги
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Не справившись с неудержимой любовью к выпечке в 1956 году на улице Пирогова сестры Марципановы открыли свою кондитерскую под названием "Пом Пом"
потому что:
П - это Полина, а еще это Паня
О- это Обжорство
а М - это Мир во всем Мире
Наш бренд про дружбу, нашим продуктом важно делиться. Графическая часть - это два инициала P&P в пекарских колпаках, связанные друг с другом сердечком
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Стилеобразующие элементы:
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Основные и дополнительные цвета:
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темно коричневый
(как шоколад)
дополнительные цвета всегда яркие и теплые
если нет, то это оттенки чернобелых фотографий
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Garamond Bold и Garamond Bold Italic
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Authors: Claude Garamond
Copyright: Digitized data copyright Monotype Typography, Ltd 1991-1995. All rights reserved. Monotype Garamond™ is a trademark of Monotype Typography, Ltd which may be registered in certain jurisdictions.
Trademarks: Monotype Garamond™ is a trademark of Monotype Typography, Ltd which may be registered in certain jurisdictions.
Font Vendor: Agfa Monotype Corporation
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Лучше всего Поле и Пане удавались кексы и истории за чаем. Так вот решено было каждой истории приурочить по кексу, а каждому кексу придумать по истории.
На новый рецепт могут вдохновить самые простые вещи! Ну например сладкие апельсины с Капри (ну ладно из Геленджика) на лимонный кекс с апельсиновыми цукатами.
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Ежевика из Булонского леса в Париже хорошо подошла бы к шоколадному кексу, похожему на мох с мокрых деревьев, среди которых они заблудились, когда поехали на выставку имрессионистов в Париж. Пусть даже ежевика никакая не булонская, а из Подмосковья, это даже лучше, потому что полезнее есть местное.
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Молочно-белый, как туман в горах, кекс с малиной напомнит про швейцарские Альпы, куда девушки ездили на соревнование по большому теннису. Лучшая малина растет в Сертякино, жаль только там нет гор.
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